marketing

Andis Debuts American Legacy Collection With Video Tutorials

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Andis Debuts American Legacy Collection With Video Tutorials

Andis has released its first styling series—the American Legacy Collection—featuring looks that can be achieved with the company’s clippers and trimmers while highlighting six hair makeovers of people who actually work at the company.

Andis educators Kenny Duncan and Jason Potchen created the Classic Taper on Anel from machine shop; a Crop and Pixie on Shirley (pictured) and Jenny, both from assembly, a Classic Side Part on John from shipping; the Fauxhawk on social-media expert Travis; and the South of France on Riko from machine shop.

New L2 Report: Personal-Care Brands Lack Competitive Digital Performance

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New L2 Report: Personal-Care Brands Lack Competitive Digital Performance

Personal-care brands are not as competitive digitally as other consumer packaged goods categories, according to digital-innovation think tank L2's inaugural “Digital IQ Index: Personal Care” report, released Sept. 3.

It assesses and ranks the digital performance of 75 U.S. brands in the past year across six personal-care categories: bath & body, deodorant & antiperspirant, diapers, oral care, shaving & hair removal, and tissue & hygiene.

Lab42 Survey Reveals Millennial Women's Preferences Buying Makeup

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Lab42 Survey Reveals Millennial Women's Preferences Buying Makeup

Beauty store owners and managers, note: Millennial women are loyal to their favorite makeup brands. Sixty-eight percent say that even in a tough economy they'd opt for their preferred brands rather than less expensive products.

That's according to a survey of 500 U.S. women ages 18 to 34 who purchase makeup conducted earlier this month by market-research company Lab42.

Allow Pinterest to Boost Your Marketing Efforts

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10 Marketing Tips Using Pinterest
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Courtesy of Pinterest

Beauty store marketers looking to get the most from social media can no longer ignore Pinterest—a social network devoted to the posting of photo and image collections—which has quietly become the third-largest social network in the world. According to figures released by Experian Hitwise in April, Pinterest brought in 104 million visits in March, lagging only behind Twitter, which drew 182 million visits, and goliath Facebook, which attracted 7 billion visits.

Generational Marketing

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Knowing the distinctions between the baby boomers, Gen Xers and Millennials who shop your store impacts your bottom line.
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iStockphoto.com

Each of us is a product of our upbringing, the influencers in our lives, major cultural and political events of our generation and education, among other factors. What shapes us in our early years ultimately impacts who we are as adults—our preferences, personalities and general attitudes about the world. It also impacts who we are as consumers and how we make purchase decisions.

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