marketing

Allow Pinterest to Boost Your Marketing Efforts

Deck: 
10 Marketing Tips Using Pinterest
Byline: 
by Joe Dysart
Main image: 
Courtesy of Pinterest

Beauty store marketers looking to get the most from social media can no longer ignore Pinterest—a social network devoted to the posting of photo and image collections—which has quietly become the third-largest social network in the world. According to figures released by Experian Hitwise in April, Pinterest brought in 104 million visits in March, lagging only behind Twitter, which drew 182 million visits, and goliath Facebook, which attracted 7 billion visits.

Generational Marketing

Deck: 
Knowing the distinctions between the baby boomers, Gen Xers and Millennials who shop your store impacts your bottom line.
Byline: 
by Marcia Layton Turner
Main image: 
iStockphoto.com

Each of us is a product of our upbringing, the influencers in our lives, major cultural and political events of our generation and education, among other factors. What shapes us in our early years ultimately impacts who we are as adults—our preferences, personalities and general attitudes about the world. It also impacts who we are as consumers and how we make purchase decisions.

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