L'Oreal Paris

L'Oréal Paris Offers Intelligent Beauty Shopping in a NYC Subway Station

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L'Oréal Paris Offers Intelligent Beauty Shopping in a NYC Subway Station

L'Oréal Paris has launched the first-ever intelligent vending experience in a New York City subway system. Introduced Nov. 4, the L'Oréal Paris Intelligent Color Experience works as a three-step process: First, it detects the colors in a woman's outfit and picks out complementary color palettes. Next, it recommends L'Oréal Paris products to match the outfit. Lastly, it allows the products to be purchased on the spot.

L'Oréal Paris Offers Intelligent Beauty Shopping in a NYC Subway Station, p.2

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L'Oréal Paris Offers Intelligent Beauty Shopping in a NYC Subway Station, p.2

When a woman approaches the L'Oréal Paris Intelligent Color Experience, she sees her reflection in a full-length, well-lit mirror. Digital animations that represent her silhouette and the colors she is wearing appear alongside her reflection and suggest expertly-coordinated eye-, lip- and nail-shade recommendations that match or clash with her outfit. Users can experiment with a variety of personalized looks from L'Oréal Paris' best-selling Colour Riche franchise.

Birchbox and CEW Are Offering Two Limited-Edition Boxes

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Birchbox and CEW Are Offering Two Limited-Edition Boxes

Discovery ecommerce company Birchbox is partnering with Cosmetic Executive Women on two limited-edition boxes. The boxes were launched July 23 and feature winners chosen from the CEW 2013 Beauty Insiders’ Choice Awards.

The Limited Edition: Mass Appeal box (pictured) contains a selection of winners from the mass market; while the Limited Edition: Prestige Headliners features product winners from the prestige category.

L2 Names Haircare, Color Brands With Top Digital IQs

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L2 Names Haircare and Color Brands With Top Digital IQs

L'Oréal Paris took the top spot in the inaugural Digital IQ Index: Hair Care & Color study from L2, a digital-innovation think tank.

L'Oréal Paris rose to the top with a strong site relaunch, its responsive multiscreen design and the industry’s largest YouTube community.

Aveda and Redken rounded out the Top Three.

L'Oréal Paris Launches "My L'Oréal Colorist" Mobile App

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L'Oréal Paris Launches "My L'Oréal Colorist" Mobile App

L'Oréal Paris helps women take the guesswork out of choosing the right haircolor shade with the recent launch of "My L'Oréal Colorist," a mobile app that serves as a personal color consultant.

L'Oréal Paris Names Beauty Guru

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YouTube/L’Oréal Paris Destination Beauty channel

L’Oréal Paris has named Connecticut-based Dianna Hampton as winner of the brand's search for the next rising Internet beauty vlogger in its "Be the Next Beauty Guru" contest.

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