L'Oreal Paris

L2 Names Haircare, Color Brands With Top Digital IQs

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L2 Names Haircare and Color Brands With Top Digital IQs

L'Oréal Paris took the top spot in the inaugural Digital IQ Index: Hair Care & Color study from L2, a digital-innovation think tank.

L'Oréal Paris rose to the top with a strong site relaunch, its responsive multiscreen design and the industry’s largest YouTube community.

Aveda and Redken rounded out the Top Three.

L'Oréal Paris Launches "My L'Oréal Colorist" Mobile App

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L'Oréal Paris Launches "My L'Oréal Colorist" Mobile App

L'Oréal Paris helps women take the guesswork out of choosing the right haircolor shade with the recent launch of "My L'Oréal Colorist," a mobile app that serves as a personal color consultant.

L'Oréal Paris Names Beauty Guru

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YouTube/L’Oréal Paris Destination Beauty channel

L’Oréal Paris has named Connecticut-based Dianna Hampton as winner of the brand's search for the next rising Internet beauty vlogger in its "Be the Next Beauty Guru" contest.

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