L'Oréal USA

March of Dimes New York Division Kicks Off New Spirit of Beauty Luncheon

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March of Dimes New York Division Kicks Off New Spirit of Beauty Luncheon

The first-ever March of Dimes New York Division Spirit of Beauty Luncheon is set to take place May 12 at Cipriani in New York City and become an annual event. As a nonprofit, March of Dimes focuses on supporting pregnancy and baby health.

The Spirit of Beauty Luncheon will honor Sarah Brown, Vogue beauty director; Mally Roncal, Mally Beauty president and founder; and Jacquie Tractenberg, Tractenberg & Co. president.

L'Oréal Paris Offers Intelligent Beauty Shopping in a NYC Subway Station

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L'Oréal Paris Offers Intelligent Beauty Shopping in a NYC Subway Station

L'Oréal Paris has launched the first-ever intelligent vending experience in a New York City subway system. Introduced Nov. 4, the L'Oréal Paris Intelligent Color Experience works as a three-step process: First, it detects the colors in a woman's outfit and picks out complementary color palettes. Next, it recommends L'Oréal Paris products to match the outfit. Lastly, it allows the products to be purchased on the spot.

L'Oréal Paris Offers Intelligent Beauty Shopping in a NYC Subway Station, p.2

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L'Oréal Paris Offers Intelligent Beauty Shopping in a NYC Subway Station, p.2

When a woman approaches the L'Oréal Paris Intelligent Color Experience, she sees her reflection in a full-length, well-lit mirror. Digital animations that represent her silhouette and the colors she is wearing appear alongside her reflection and suggest expertly-coordinated eye-, lip- and nail-shade recommendations that match or clash with her outfit. Users can experiment with a variety of personalized looks from L'Oréal Paris' best-selling Colour Riche franchise.

L'Oréal Launches Beauty and Style App on Xbox LIVE

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L'Oréal USA announces the launch of The Next Level on Xbox LIVE

L'Oréal USA has announced the launch of The Next Level, a L'Oréal beauty and style destination on Xbox LIVE that will serve as a one-stop beauty and style hub for women.

Consumers will have the ability to uniquely tailor The Next Level experience through a customization engine that serves content in a manner to suit each user's individual taste.

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