Las Vegas

SoftSheen-Carson Launches Work Ur Magic Campaign With Actor Lance Gross to Win Four Tickets to Vegas

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SoftSheen-Carson Launches Work Ur Magic Campaign With Actor Lance Gross

SoftSheen-Carson Magic Shave, creator of African-American men's grooming and shaving products, has partnered with actor Lance Gross to serve as the brand ambassador as it unveils its new digital campaign Work Ur Magic.

Gross will help kick off the Magic Shave online game Work Ur Magic by helping one lucky guy win an all-expense paid trip for four to Las Vegas for him and his buddies.

Sweis Inc. Opens New Pro-Only Store, Plans Additional Locations

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Sweis Inc. opens new pro-only beauty store in Encino, California

Sweis Inc. has opened a professional-only beauty store in Encino, California, and plans to add more sites through the end of the year. On the independent salon-products distributor's list of more pro-only store locations are Las Vegas and Bakersfield, California, says president Karl Sweis (pictured inside the Encino store with Sormé Professional Cosmetics Group director of sales Fari Hosseinian).

The Encino store at 15605 Ventura Blvd. is open from 8:30 a.m. until 5:30 p.m. Mondays through Fridays.

Happy 10th Anniversary, CPNA!

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Cosmoprof North America 10th Anniversary

Cosmoprof North America 2012 starts Sunday at the Mandalay Bay Resort & Convention Center in Las Vegas. When the clock strikes 10 that morning opening up the show floor for business, it will also mark the 10th anniversary of CPNA.

Three Social-Marketing Experts Headline CPNA Panel

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Courtesy of Cosmoprof North America

Cosmoprof North America 2012 will offer a panel featuring three social-marketing experts as part of its lineup of educational sessions.

Topics to be covered include identifying the most appropriate social-networking platforms for one’s brand, how to implement programs that reflect one’s business model and ad-campaign messages, and how online consumer feedback can be utilized to gain insight about one’s company.

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