LA Fresh

International Openings Available for "California: A State of Beauty" Pavilions

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International Openings Available for "California: A State of Beauty" Pavilions

Twenty-six California-based beauty brands looking to expand internationally have been selected for a special California export initiative in conjunction with Cosmoprof Worldwide Bologna 2013 on March 8-11 in Bologna, Italy, and Beautyworld Middle East 2013 on May 28-30 in Dubai, United Arab Emirates.

The trade-missions initiative is being organized by the Center for International Trade Development in Long Beach, California.

La Fresh Selects Brand Spokesperson

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La Fresh Spokesperson Virginia Williams

La Fresh Group has announced a new face of its brand—which offers on-the-go personal-care wipes. Actress Virginia Williams will serve as the face of all La Fresh brands, including the company’s new Eco-Beauty line.

“Virginia’s inner radiance, natural beauty and eco-sensibility are the embodiment of La Fresh,” said Eve Yen, founder of La Fresh Group and Diamond Wipes International. “Her vibrant personality and commitment to the environment make her the perfect fit for the brand, and we are delighted to have her representing La Fresh.”

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