Karen Formico

Andis Co. Debuts New Booth at ISSE-Long Beach

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Andis Co. Debuts New Booth at ISSE-Long Beach

Long Beach International Salon and Spa Expo attendees were the first to see Andis Co.’s brand-new booth at the major cash-and-carry show in California Jan. 26-28. Custom-designed by 3D Exhibits, it gave attendees a more integrated and enhanced Andis experience.

“In the design process we took into consideration the hairstylists’ preference to try our products before making a purchase and also our desire to meet the demand for clipper education,” says Karen Formico, vice president of marketing for Andis.

Andis Co. Names DeRose Marketing Communications Manager

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Andis Co, Names DeRose Marketing Communications Manager

Grabowski to Guide Strategic Development for New Andis Products

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Cheri Grabowski joins Andis Co. as marketing product manager

Andis Co. has created a new marketing product manager position and hired Cheri Grabowski for the spot. Grabowski is responsible for guiding the development of new products. That includes the initial strategic positioning for the product, as well as coordinating development processes within the company, rolling out the product in the marketplace, and managing its performance throughout its life cycle.

Andis Co. Hires VP of Marketing

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Andis vice president of marketing Karen Formico

Andis Co.—manufacturer of handheld tools to trim, cut, curl, straighten and dry hair—has added a new member to its team. Karen Formico has joined the company as vice president of marketing—a newly created position in which she is overseeing all marketing, public relations, advertising and communications initiatives.

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