Jeff White

J. White Announces New Associate

Industry veteran Dewayne Heffley joined J. White & Associates July 16. He will be working with the national manufacturers rep firm's team and its brands at Cosmoprof North America 2012 in Las Vegas.

Heffley has been a manufacturers rep for more than two decades. He joins J. White & Associates from CFN Beauty Representation, which acquired Tom Donohue & Associates in the Southwest last January.

"Dewayne is a well-respected leader in the industry," said president Jeff White, "and we are delighted to have him on our team."

J. White Places Norvell Sunless in ULTA, Folica.com, SalonCentric

Norvell Sunless has been placed in three major nationwide accounts, J. White & Associates, the supplier's national manufacturers rep firm, has announced.

“In the past 60 days, we have launched six retail SKUs in all ULTA Beauty stores, 12 retail SKUs on Folica.com and the full range of professional equipment and refill spray solutions throughout the nationwide SalonCentric system,” says J. White & Associates president Jeff White.

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