blow, the new york blow dry bar, and blowpro hair care have announced plans to significantly expand their footprints in the major department-stores channel. Both blow's services and products will be available to consumers via branded blow-dry bars and dry-styling areas at select Nordstrom and Macy's sites nationwide.
The company's blow-dry bar will open inside 14 Nordstrom beauty departments with a double-tiered strategy.
The first model will involve blow-devoted space offering fully branded blow-dry bars.