A gift-wrapping session on Christmas Eve inspired “mompreneur” Whitney Cochran to launch BoxSox, a single package that provides all of the materials needed for gift wrapping—Spandex wrapping paper, a gift box, tissue paper, ribbons and a card. The Spandex wrapping paper gives the product a unique reusability and an environmentally-friendly signature.
Up to 60% more shoppers than last year are expected to walk through retailers’ doors on Dec. 26 this year. According to ShopperTrak—a provider of retail and mall foot-traffic counting services—consumers will shop in droves the day after Christmas because it falls on a Monday for the first time in six years. Dec. 26 is expected to rank third in foot traffic for the holiday shopping season, surpassed only by Black Friday, the day after Thanksgiving, and Super Saturday, the Saturday one week before Christmas.
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