L2 Names Haircare, Color Brands With Top Digital IQs

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L2 Names Haircare and Color Brands With Top Digital IQs

L'Oréal Paris took the top spot in the inaugural Digital IQ Index: Hair Care & Color study from L2, a digital-innovation think tank.

L'Oréal Paris rose to the top with a strong site relaunch, its responsive multiscreen design and the industry’s largest YouTube community.

Aveda and Redken rounded out the Top Three.

Initiative Recycles Used Beauty Products

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Used beauty products, aka trash, can now be put to better use post application through a partnership established between L’Oréal-owned beauty brand Garnier and green company TerraCycle, which makes consumer products from post-consumer materials. The companies are working together to collect used personal-care and beauty packaging through the Personal Care and Beauty Brigade.

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