Fromm International

A Revolutionary Rebranding

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Fromm International rebrands its immense array of products to meet the ever-evolving needs of stylists and consumers alike.
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Sara Pirok, Fromm International

Fromm International has a long and storied history stretching back to 1907 when founder James Simon created handcrafted razor strops. But even with more than a century of innovations under its belt, the company shows no sign of slowing down.

Read the full story in the Beauty Store Business June Digital Edition.

[Photo of Sara Pirok by Armando Sanchez; Easel photo: Thinkstock]

Diane Portable UV Nail Dryer

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Diane Portable UV Nail Dryer

This nail dryer is designed to cut the nail drying experience down to 15 minutes. It combines UV light with a fan for rapid drying. The UV light provides additional antibacterial properties. Fingers or toes are simply placed inside the dryer, and it's pressed down to turn on. The dryer turns off automatically when pressure is relieved. The UV light bonds paint to the nails for a stronger and harder finish. It requires two AA batteries and should be cleaned with a damp cloth. Call 800.323.4252 or visit www.frommbeauty.com.

Illinois Razor Strops

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Illinois Razor Strops for razor sharpening

Fromm International offers Illinois Razor Strops for razor sharpening. They're handcrafted from the only manufacturer in the United States. For more information, click here or call 800.323.4252.

A New Shear In Town

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Fromm International Tart shear

The Fromm International Tart 5 1/4-inch shear is made from Japanese steel and has convex, hollow-ground blades, a crane handle and detachable finger rests. With every purchase, stylists receive a free texture razor, a four-piece shear case and a thermal brush with porcupine bristles.

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