The Fragrance Foundation

Elements Showcase Presents Beauty and Fragrance Brands, Indie FiFi Award Winner

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Elements Showcase Presents Beauty and Fragrance Brands, Indie FiFi Award Winner

More than 80 novelty beauty and fragrance brands could be found at the 5th edition of the Elements Showcase, which presented its global selection of brands Jan. 28-29 in New York City. Highlights of the show included Spain, France and Germany representing the “old world” with new and fresh ideas; as well as eco-concepts, which were pervasive among entrepreneurs with natural fragrance, skin care and home-product brands.

Some of the notable selections at the show included:

The 2012 FiFi Awards Celebration Continues

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The Fragrance Foundation logo

On Monday night, more than 800 guests attended The Fragrance Foundation’s annual FiFi Awards—considered the “Oscars” of the fragrance industry—in New York City.

Actress and comedian Jane Lynch hosted the event, and her opening included this funny remark: “I’m honored to be here tonight to serve as your host. Selecting me as host makes perfect sense because when you think of a sexy, delicate and floral fragrance, you think ‘Jane Lynch.’’’

The Fragrance Foundation Offers Course On Selling Techniques

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Courtesy of The Fragrance Foundation

The Fragrance Foundation is relaunching “Basic Selling Skills for Fragrance” as part of its online education series. The course was developed with part-time sales associates and those who are new to the fragrance category in mind.

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