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Mintel: U.S. Launches of BB Creams Jump Nearly 50% in One Year

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Mintel: U.S. Launches of BB Creams Jump Nearly 50% in One Year

The color-cosmetic category has grown by about 13% since 2008. However, expectations for growth are building as the Asian market’s BB creams popularity catches on in the United States, according to new research from Mintel, a global supplier of consumer, product and media intelligence.

In 2013 alone, BB creams in the U.S. market have seen a nearly 50% increase in product launches over 2012.

Lab42 Survey Reveals Millennial Women's Preferences Buying Makeup

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Lab42 Survey Reveals Millennial Women's Preferences Buying Makeup

Beauty store owners and managers, note: Millennial women are loyal to their favorite makeup brands. Sixty-eight percent say that even in a tough economy they'd opt for their preferred brands rather than less expensive products.

That's according to a survey of 500 U.S. women ages 18 to 34 who purchase makeup conducted earlier this month by market-research company Lab42.

All Grown Up

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Mintel—a global supplier of consumer, product and media intelligence—has found that 61% of girls aged nine to 11 years old would like to wear more makeup than their parents allow. The firm's recent research also revealed:

—37% of girls aged nine to 17 say they use lip gloss/stick every day
—33% use mascara daily
—27% use eyeliner daily
—16% use foundation daily

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