Show organizers say retailers who attend benefit in a number of ways. “HBA Global does provide beauty retailers with an inside look at what is happening in the cosmetic, fragrance, personal-care, skincare and wellness industries. They can get up-to-date information on the latest trends and new products as well as expert advice on marketing and branding strategies, new channels of distribution and how to successfully reach all types of consumers,” says Birkett.
This event provides a unique perspective on the beauty industry.
In the shadow of famous landmarks that include the Statue of Liberty and the Empire State Building, a thriving beauty industry exists in New York City. Many of the world’s largest beauty brands claim the Big Apple as home and, naturally, so do the companies that have built their businesses on serving them.
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