events

CPNA Beauty Retailers Tour Returns

Cosmoprof North America will once again be hosting the Best Beauty Retailers Tour at its upcoming show. The tour, which debuted during CPNA 2011, will take place Saturday, July 21, from 11 a.m. to 3:30 p.m. It precedes the trade show, which will take place July 22-24 at the Mandalay Bay Convention Center in Las Vegas.

Premiere Orlando to Stay at Its Current Venue Through 2015


Premiere Beauty Show Group president Howard Britt has announced that Premiere Orlando will be held through 2015 at the Orange County Convention Center in Orlando, Florida.

CPNA Panel Troubleshoots Social-Media Feedback

Main image: 
Courtesy of Cosmoprof North America

Cosmoprof North America 2012—scheduled for July 22-24 at the Mandalay Bay Convention Center in Las Vegas—is hosting a panel of four social-media influentials who will discuss how businesses can handle the communication process between brands and the public, whether positive or negative feedback. The session, entitled “Join the Social Media Democracy,” will take place Tuesday, July 24, and will be moderated by Brad Masterson, vice president of Y Public Relations. The featured panelists are:

HBA Global Expo, p.4

Private Label

Perhaps your store’s strategy includes launching a line of store-branded goods. To realize this goal, retailers usually turn to the expertise of private-label manufacturers who can provide turnkey products that are sold under a store, salon or spa’s name.

The HBA show provides a good starting point for retailers who are interested in developing and distributing a private-label line. The show includes exhibitors from the private-labeling and contract-manufacturing industries.

HBA Global Expo, p.3

Main image: 
Courtesy of HBA Global Expo

This year, the event will touch on a variety of topics, including beauty business at the retail level. Among them, sessions will be offered on updating the in-store shopping experience, as well as exploring new perspectives on beauty retailing. Others will delve into trends that are impacting the entire industry, such as leveraging social media to solidify a brand, looking at the cultural shift toward sustainable products and business practices, and the growing male beauty and personal-care market.

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Show organizers say retailers who attend benefit in a number of ways. “HBA Global does provide beauty retailers with an inside look at what is happening in the cosmetic, fragrance, personal-care, skincare and wellness industries. They can get up-to-date information on the latest trends and new products as well as expert advice on marketing and branding strategies, new channels of distribution and how to successfully reach all types of consumers,” says Birkett.

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