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J. White Announces New Associate

Industry veteran Dewayne Heffley joined J. White & Associates July 16. He will be working with the national manufacturers rep firm's team and its brands at Cosmoprof North America 2012 in Las Vegas.

Heffley has been a manufacturers rep for more than two decades. He joins J. White & Associates from CFN Beauty Representation, which acquired Tom Donohue & Associates in the Southwest last January.

"Dewayne is a well-respected leader in the industry," said president Jeff White, "and we are delighted to have him on our team."

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