Groupon has added in-store coupons to its growing Freebies category, providing national retailers with a programmatic way to reach millions of potential customers with targeted promotions that drive traffic into their businesses. With the addition of in-store coupons, national retailers can now use Groupon’s Freebies category to generate sales across multiple channels—whether it’s in store or online.
No one was certain exactly how business profits—and benefits—would play out in the daily-deals category that launched onto the ecommerce scene a couple of years ago, but it now seems that the benefits are becoming clearer.
New research by customer-experience analytics firm ForeSee shows that daily-deal sites are certainly attracting new customers and inspiring customer loyalty.
Experts say retailers have the advantage in today’s marketplace. Here’s why.
In recent years, retailers have been confronted by behemoth impacts on the marketplace, namely the global economy and the steep rise of the Technology Age. Both have drastically shifted the customer-retailer relationship as consumers have subsequently led by virtue of their lower budgets and quick grasp of technological advantages, leaving retailers to follow them for the sake of their profits and edge over their competition.
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