No one was certain exactly how business profits—and benefits—would play out in the daily-deals category that launched onto the ecommerce scene a couple of years ago, but it now seems that the benefits are becoming clearer.
New research by customer-experience analytics firm ForeSee shows that daily-deal sites are certainly attracting new customers and inspiring customer loyalty.
Experts say retailers have the advantage in today’s marketplace. Here’s why.
In recent years, retailers have been confronted by behemoth impacts on the marketplace, namely the global economy and the steep rise of the Technology Age. Both have drastically shifted the customer-retailer relationship as consumers have subsequently led by virtue of their lower budgets and quick grasp of technological advantages, leaving retailers to follow them for the sake of their profits and edge over their competition.
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