Need an edge over the competition? Offer free online shipping.
My interaction—or lack thereof—with customer-service associates in any store I plan to shop always impacts my final sale. If I’m in need of assistance and have difficulty locating an associate, I generally leave the store with no intention of returning to it. If the staff proves itself unknowledgeable about products that I’m unfamiliar with, I don’t make the purchase. If the staff is rude or negligent, I leave.
Shipping to customers has become more than a matter of customer service—in many ways, it’s a necessity for business success.
With all of the day-to-day concerns of running a beauty store, the idea of offering shipping may easily be relegated to the back burner. But in today’s 24/7 world, where customers enjoy the convenience of shopping anywhere, anytime, shipping can be a great way to add revenue beyond your store’s regular hours, enhance customer loyalty and even attract new customers outside your store’s immediate area.
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