CPNA

Happy 10th Anniversary, CPNA!

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Cosmoprof North America 10th Anniversary

Cosmoprof North America 2012 starts Sunday at the Mandalay Bay Resort & Convention Center in Las Vegas. When the clock strikes 10 that morning opening up the show floor for business, it will also mark the 10th anniversary of CPNA.

Three Social-Marketing Experts Headline CPNA Panel

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Courtesy of Cosmoprof North America

Cosmoprof North America 2012 will offer a panel featuring three social-marketing experts as part of its lineup of educational sessions.

Topics to be covered include identifying the most appropriate social-networking platforms for one’s brand, how to implement programs that reflect one’s business model and ad-campaign messages, and how online consumer feedback can be utilized to gain insight about one’s company.

CPNA Beauty Retailers Tour Returns

Cosmoprof North America will once again be hosting the Best Beauty Retailers Tour at its upcoming show. The tour, which debuted during CPNA 2011, will take place Saturday, July 21, from 11 a.m. to 3:30 p.m. It precedes the trade show, which will take place July 22-24 at the Mandalay Bay Convention Center in Las Vegas.

CPNA Panel Troubleshoots Social-Media Feedback

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Courtesy of Cosmoprof North America

Cosmoprof North America 2012—scheduled for July 22-24 at the Mandalay Bay Convention Center in Las Vegas—is hosting a panel of four social-media influentials who will discuss how businesses can handle the communication process between brands and the public, whether positive or negative feedback. The session, entitled “Join the Social Media Democracy,” will take place Tuesday, July 24, and will be moderated by Brad Masterson, vice president of Y Public Relations. The featured panelists are:

CPNA Launches SPOTLIGHTS Exhibit Space

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Courtesy of Cosmoprof North America

Cosmoprof North America is launching SPOTLIGHTS, an exclusive initiative within the Discover Beauty program. The goal of the new exhibit space is to allow some very creative small companies with tight budgets the opportunity to showcase their products at CPNA, which is attended by boutique retail store owners, major salon and spa owners, and international buyers from more than 100 countries.

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