coupons

Groupon Adds Retailer In-Store Coupons

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Groupon

Groupon has added in-store coupons to its growing Freebies category, providing national retailers with a programmatic way to reach millions of potential customers with targeted promotions that drive traffic into their businesses. With the addition of in-store coupons, national retailers can now use Groupon’s Freebies category to generate sales across multiple channels—whether it’s in store or online.

Get Ready for B-T-S!

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Back-to-school shopping season

So you think that you can just add a few more beauty products to your shelves to satisfy the back-to-school surge … maybe sometime in August? Think again.

PriceGrabber’s recent Back-to-School Shopping Forecast survey reveals that 46% of consumers are planning to spend more in the 2012 B-T-S shopping season than in 2011.

In comparison, only 13% of last year’s B-T-S shoppers planned to spend more than the year before.

WSL/Strategic Retail: The Importance of How Hispanic Women Shop

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thinkstock.com/Digital Vision

Hispanic women appear to be among the most passionate and proactive shopper segment across all retail channels, according to WSL/Strategic Retail, which studies shopper behavior and retail trends.

The finding was revealed as part of the firm’s “How America Shops MegaTrends" report, "Moving On 2012,” which notes that Hispanic women are more actively using mobile devices, coupons, online searches, dollar stores and deep-discount retailers to save money, as compared to other female demographics.

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