Cosmoprof North America

CPNA Beauty Retailers Tour Returns

Cosmoprof North America will once again be hosting the Best Beauty Retailers Tour at its upcoming show. The tour, which debuted during CPNA 2011, will take place Saturday, July 21, from 11 a.m. to 3:30 p.m. It precedes the trade show, which will take place July 22-24 at the Mandalay Bay Convention Center in Las Vegas.

CPNA Panel Troubleshoots Social-Media Feedback

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Courtesy of Cosmoprof North America

Cosmoprof North America 2012—scheduled for July 22-24 at the Mandalay Bay Convention Center in Las Vegas—is hosting a panel of four social-media influentials who will discuss how businesses can handle the communication process between brands and the public, whether positive or negative feedback. The session, entitled “Join the Social Media Democracy,” will take place Tuesday, July 24, and will be moderated by Brad Masterson, vice president of Y Public Relations. The featured panelists are:

CPNA Launches SPOTLIGHTS Exhibit Space

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Courtesy of Cosmoprof North America

Cosmoprof North America is launching SPOTLIGHTS, an exclusive initiative within the Discover Beauty program. The goal of the new exhibit space is to allow some very creative small companies with tight budgets the opportunity to showcase their products at CPNA, which is attended by boutique retail store owners, major salon and spa owners, and international buyers from more than 100 countries.

Have You Registered for the PBA’s Distributor Executive Conference Yet?

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PBA Distributor Executive Conference Graphic

You have to absolutely love what the Professional Beauty Association is doing with its first-ever Distributor Executive Conference in the Seattle area on April 3-4.

If you haven’t heard yet, this is a conference for professional-beauty independent distributors. No loud music, no suppliers, no manufacturers reps, no beauty-service professionals, no selling. It’s designed for indie distributors to talk among themselves in a business environment. What a fabulous idea!

A Beauty Boutique in The Shops at Target

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Come May 6, The Cos Bar will be in all Target stores and target.com as part of the “first flight” of The Shops at Target in the latest—and perhaps greatest—version of a beauty store-within-a-store. How interesting!

On Jan. 13, Target announced this new program, where it’s directly partnering with shop owners of specialty stores and boutiques to co-create affordable, limited-edition collections for its customers. “Flights” are planned for 2012 and beyond in the ongoing program.

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