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L2 Names Haircare, Color Brands With Top Digital IQs

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L2 Names Haircare and Color Brands With Top Digital IQs

L'Oréal Paris took the top spot in the inaugural Digital IQ Index: Hair Care & Color study from L2, a digital-innovation think tank.

L'Oréal Paris rose to the top with a strong site relaunch, its responsive multiscreen design and the industry’s largest YouTube community.

Aveda and Redken rounded out the Top Three.

And the CITY Award Goes to …

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Manhattan Penthouse front entrance

The finalists for the Independent Cosmetic Manufacturers and Distributors’ seventh annual CITY (Cosmetic Innovator of The Year) Awards were announced last week.

Unlike the Oscars most years, there isn’t a clear favorite for one CITY nominee to win really big with something—such as five of the prestigious awards.

Nevertheless, please get your ballots out, ladies and gents ...

Here’s who could be winning CITYs—usually, one per category—during the dinner ceremony June 20 at the Manhattan Penthouse in New York City along with my picks (not that I have a say in any of this).

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