bluemercury

Skincare Spotlight: The Year in Review

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Skincare Spotlight: The Year in Review

As the year comes to a close, it's time to look back at some of the key happenings in our industry, with a specific focus on skin care. Let's first look at the predictions of some industry leaders that spoke with Beauty Store Business this time last year.

How to Choose the Best Location for Beauty Retail Expansion

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The location you choose could make or break your business-expansion success.
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How to Choose the Best Location for Beauty Retail Expansion

Whether the ultimate goal is for your beauty retail business to occupy two stores or 200 stores, there are many considerations involved in expanding a retail business beyond one set of doors. Of utmost importance is choosing the best location. Availability of desirable space is an important opportunity and a benefit in today’s market that should not be taken lightly. Location, location, location—is key, say retail experts.

LOCATION IS FOREMOST

LOCATION MATTERS

Deck: 
The location you choose could make or break your business-expansion success.
Main image: 

“Location is everything,” confirms Marla Malcolm Beck, owner of Bluemercury, a fast-growing beauty chain that currently boasts close to 40 locations.

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