You may have relegated online-advertising impact solely to online-sales results; however, a recent study via a collaboration between digital-marketing intelligence provider comScore and dunnhumbyUSA, a provider of brand-value services, suggest you reconsider. The study, AdEffx Offline Sales Lift, indicates that it pays to advertise online for offline-sales impact.
A full 41% of the 13,472 online shopping consumers polled from Nov. 17 to Nov. 30 in the fourth annual winter holiday survey from PriceGrabber plan to shop between Dec. 21 and Dec. 24 for gifts.
Earlier this month, an interesting natural-skincare line for men was introduced that caught my immediate attention.
Other than I’m a guy who is always looking for great skin care, the reasons? 1.) A hero of mine—nine-time Olympic gold-medalist swimmer Mark Spitz—is behind it; and 2.) His partners are the co-owners at one of my favorite natural-skincare companies, derma e Natural Bodycare—Linda Miles and David Stearn.
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