Birchbox

Birchbox Acquires JolieBox, Expands Internationally

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Birchbox acquires JolieBox, expands internationally

Birchbox, the U.S.-based beauty discovery commerce company, has acquired Paris-based JolieBox. The acquisition expands the company's footprint, distribution and partnerships.

"The delight of discovery extends across any border and to any culture," says Katia Beauchamp, Birchbox co-founder. "JolieBox, with its like-minded team and brand ethos, is the absolute perfect partner to build relationships with new customers and brand partners internationally while simultaneously improving distribution as we scale."

Birchbox Man Debuts

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Courtesy of Birchbox

Discovery commerce company Birchbox has launched Birchbox Man, which will feature mens-grooming and lifestyle products. Like the original Birchbox women's offerings, Birchbox Man is built on the company's multichannel discovery commerce platform: a handpicked online shop, personalized monthly box subscriptions and informative editorial content, says the company.

Birchbox

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Oh, what a year it has been for co-founders Katia Beauchamp and Hayley Barna and their unique online-only beauty retailer!
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by Liz Barrett
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Birchbox co-founders Katia Beauchamp and Hayley Barna

After only one year in business, Birchbox continues to grow by leaps and bounds thanks to a one-of-a-kind business model, two savvy co-owners and an ever-growing team.

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