So you think the biggest consumers of Internet beauty products are from the United States and Europe? Think again. The reality may surprise you.
Kline & Co. recently issued its Beauty Retailing Through Direct Sales in Emerging Markets 2011: Channel Analysis and Opportunities report. The report found that Internet beauty sales in China have grown nearly 200% since 2006 and are estimated to be worth nearly $8 billion at the retail sales level in 2011. This makes China the largest Internet beauty market in the world.
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