Tablet strategy for retailers has been an adjunct to development efforts on the PC and smartphone. As tablets continue along the most successful adoption trajectory in history and begin to surpass all other devices in terms of shopper influence, retailers will have to reconfigure priorities.
That's according to the recently released "Tablets: Retail 2013" intelligence report from L2 Think Tank, which examines key data, trends and insights—identifying strategies for retail brands to maximize potential on the tablet platform.