beauty retail

Sephora Opens Its First Store in Brooklyn

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Sephora Opens Its First Store in Brooklyn

Sephora has opened its first store in Brooklyn, New York. The official grand opening—with many events, demos, guest appearances and specials—was Nov. 1 and Nov. 2. A ribbon-cutting ceremony was held Nov. 1.

The first 100 clients both days received Sephora gift cards with mystery values worth up to $1,000.

The 8,039-square-foot, freestanding store offers more than 13,000 products from 200-plus brands—including Sephora's own collection of makeup, skin care, tools and accessories.

[Image courtesy of Sephora]

Japonesque Launches Makeup at ULTA Beauty

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Japonesque Launches Makeup at ULTA Beauty

Japonesque—the professional makeup tools manufacturer—has launched its first-ever color cosmetics collection exclusively at ULTA Beauty. It debuted Oct. 27 in 220 ULTA Beauty stores nationwide and on www.ulta.com.

Plans are to expand to 150 more ULTA Beauty stores through 2014 as the beauty retailer continues to open new sites.

L'Oréal Paris Offers Intelligent Beauty Shopping in a NYC Subway Station

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L'Oréal Paris Offers Intelligent Beauty Shopping in a NYC Subway Station

L'Oréal Paris has launched the first-ever intelligent vending experience in a New York City subway system. Introduced Nov. 4, the L'Oréal Paris Intelligent Color Experience works as a three-step process: First, it detects the colors in a woman's outfit and picks out complementary color palettes. Next, it recommends L'Oréal Paris products to match the outfit. Lastly, it allows the products to be purchased on the spot.

L'Oréal Paris Offers Intelligent Beauty Shopping in a NYC Subway Station, p.2

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L'Oréal Paris Offers Intelligent Beauty Shopping in a NYC Subway Station, p.2

When a woman approaches the L'Oréal Paris Intelligent Color Experience, she sees her reflection in a full-length, well-lit mirror. Digital animations that represent her silhouette and the colors she is wearing appear alongside her reflection and suggest expertly-coordinated eye-, lip- and nail-shade recommendations that match or clash with her outfit. Users can experiment with a variety of personalized looks from L'Oréal Paris' best-selling Colour Riche franchise.

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