beauty products

The Multicultural Haircare Maestro

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Strength of Nature Global president Mario de la Guardia discusses his great success in the multicultural haircare market.
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The Multicultural Haircare Maestro

Mario de la Guardia, president of Strength of Nature Global, oversees an ever-growing empire that boasts 10 brands in the multicultural market—all produced in the company's 250,000-square-foot facility in Savannah, Georgia. With 200 employees and a presence in dozens of countries worldwide, there's no denying de la Guardia has a finger on the pulse of his target consumers, African-American women and Latinas. In fact, thanks to recent acquisitions of three brands from Unilever, his business is now expanding to a second shift, operating 16 hours per day to meet demand.

Suzi Weiss-Fischmann Transitions to Consultant for OPI

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Suzi Weiss-Fischmann Transitions to Consultant for OPI

Beginning July 1, OPI's Suzi Weiss-Fischmann is transitioning from the roles of co-founder and executive VP to OPI consultant.

"My fascination with beauty began at an early age, and my journey has been a dream come true,” said Weiss-Fischmann. “I have witnessed OPI’s successful evolution in becoming the world leader in professional nail care. Now, more than ever, is the time for nails, and I am excited to continue to share my expertise with nail fans across the world!”

Cosmoprof Bologna Sees Record-Breaking Attendance

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Cosmoprof Bologna Sees Record-Breaking Attendance

Cosmoprof Worldwide Bologna recorded an estimated 7% increase in attendance this year, with 207,238 visitors, and an approximate 21% increase in international visitors. In addition, there were 2,450 exhibitors from 69 different countries and 24 national groups.

KhairPep Transforme Collection

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KhairPep Transforme Collection

This salon-professional collection works to repair hair damaged by bleaching, coloring, straightening and perms. They are powered by Professor Cavaco-Paulo’s K18 Peptide, a new long-chain peptide that can penetrate hair fibers and will not wash out. The leave-in Masque is a restorative, intense therapy masque for thicker, drier hair and damaged ends. The leave-in Serum is a high-intensity serum treatment for fine hair that is light weight and adds body. Call 800.642.6068 or visit www.khairpep.com.

Fake Bake Flawless Darker

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Fake Bake Flawless Darker

As the darkest tanner within the collection, this self-tan liquid with a professional mitt and a black coconut fragrance is fast drying, fast absorbing and transfer resistant. It is formulated with Fake Bake's signature triple-tanning agents (DHA boosted by DMI & Erythulose) and uses a higher percentage of the brand's tri-ple active tanning agents for greater tan intensity and lasting ability. A fine mist of Flawless is sprayed over freshly exfoliated skin then perfected with the professional mitt. Call 888.244.4826 or visit www.fakebake.com.

Design Essentials Natural Collection

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Design Essentials Natural  Collection

This natural haircare line for curly hair uses botanical ingredients to achieve hydrated styles with frizz-free curl definition. Natural Twist & Set Setting Lotion and Curl Enhancing Mousse have been touted by users for saving them up to 30 minutes of styling time. The newest addition, the Honey CurlForming Custard, is designed to save time achieving daily restyling, fighting frizz and maintaining curl definition. Call 800.535.8683 or visit www.designessentialsnatural.com.

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