Explore the legal considerations involved in advertising and brand protection on social-media sites.
Beauty Store Business highlighted the importance of smart use of social media in its September 2013 article “Building a Successful Social-Media Campaign.” The insightful article focused on how businesses can maintain a social-media presence and happens to be a springboard for discussion about a broad range of legal topics.
OPI formally presented its new general manager Mary van Praag to trade press at a luncheon in her honor Jan. 21.
[Large image courtesy of Coty/Canada NewsWire; all other images by Marc Birenbaum]
Beauty Store Business managing editor Shelley Moench-Kelly talks with Pure Brazilian founder Christine Medrick about the brand's new products, as well as its three-step professional line and at-home maintenance products, which are especially beneficial for fine and frizzy hair.
Be prepared for what lies ahead in business in 2014: Things are looking up!
Steady as she goes. That old nautical phrase—urging a firm hand on the wheel and an unwavering eye on the compass—seems especially apt for today’s retailers. The economic waters remain troubled as the nation emerges from a year in which business activity and consumer confidence fell short of the levels requisite for the best sales environment. At the same time, an improved economic forecast should guide retailers to greater profitability in 2014.
Attendees were surrounded in excitement at the 2014 International Salon and Spa Expo Jan. 25-27 in Long Beach, California. See our photos from the show. The 2015 event is set for Jan. 24-26.
[Screen shot courtesy of International Salon and Spa Expo; all images by Marc Birenbaum]
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