beauty business

Is Your Website Pulling Its Load?

Deck: 
Web analytics can drive sales; learn how to employ them to boost your bottom line.
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Smart, sexy and great sales producers: That’s how retailers like to think about their websites. But how realistic is that view? Consider your own website. Is it pulling its load by attracting enough visitors and turning them into profitable customers? The answer is more complex than “yes” or “no.” Internet success lies along a continuum: Retailers need to continually assess the performance of their websites, then take steps to improve their profitability. That means redesigning pages, rewriting headlines and modifying sales pitches in response to current visitor activity.

Google SEO: What's Working Now for Beauty Stores

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Here are tips on how to make Google SEO work for you.
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Google SEO: What's Working Now for Beauty Stores

Given that Google regularly updates the algorithm that determines how close your website gets to the top if its search engine returns, it's critical that you stay current about what the search goliath is currently rewarding and adjust the design and content of your website accordingly. These days, that means ensuring that your website offers longer articles and text that reflect quality writing about a specific topic, according to SEO experts.

Sample Subscriptions Lead Customers to Beauty Retailers

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Among women who subscribe to makeup sample subscription programs, 83% were influenced to buy the full-sized product, according to the 2014 Makeup In-Depth Consumer Report from global information company The NPD Group.

Groupon Announces the Most Pampered City

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In honor of Beauty Week, Groupon set out to find the most pampered cities in America. To determine the winner, the local commerce and daily deals site ranked 150 cities based on how much residents have spent so far this year on pampering Groupon deals, including haircuts and coloring, nails, facials, teeth whitening and tanning.

The internal study evaluated cities in those categories on a purchases per subscriber basis. And the results revealed that the “Most Pampered City in America” is Green Bay, Wisconsin.

Buy/Sell Agreements: What You Should Know

Deck: 
Protect yourself, your family and your beauty business by drawing up these buyout documents.
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How many ways can a family business get into trouble? Maybe an infinite number, if the stories told by family business consultants are any guide. "In a non-family business you have rational problems and rational solutions," says Don Schwerzler of Family Business Experts, an Atlanta-based family business counselor. "But in a family business you have rational problems and emotional solutions. Decisions are made not necessarily on what's best for the business, but what's best for the family.

Cosmoprof North America 2014 Is A Huge Success

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Cosmoprof North America 2014 Is A Huge Success

Cosmoprof North America, held July 13-15 at the Mandalay Bay Convention Center in Las Vegas, saw the largest number of exhibitors—992 companies—ever. The annual trade show was created in 2002.

Also, this year the total number of international exhibiting companies and countries represented at Cosmoprof North America was higher than ever. There were 314 international exhibitors representing a total of 38 countries—a 7% increase.

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