beauty business news

Consumers Embrace Mobile Content From Retailers, Brands

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Consumers Embrace Mobile Content From Retailers, Brands

Most mobile shoppers redeemed a coupon directly from their mobile device last year, according to the recent “Boost Your Mobile Shopper IQ” study from Key Ring—a shopping app that's part of G/O Digital, a Gannett Co.

Consumers Trust Facebook Reviews

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Consumers Trust Facebook Reviews

Facebook is the most trusted platform for product and service recommendations, say active social-media users surveyed by Social Media Link, the advocacy activation company that sponsored the Social Recommendation Index.

According to Social Media Link’s survey of more than 10,000 people, 68% say they trust Facebook over retailer websites (63%), Pinterest (56%), YouTube (51%), Twitter (41%) and Google Plus (41%). Ninety-three percent of survey respondents were women; 70% were ages 25-44.

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