Andis Co.

Four Executives Join Andis Co.

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Four Executives Join Andis Co.

Andis Co. has announced the following new executives to its team:

Andis Co. Debuts New Booth at ISSE-Long Beach

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Andis Co. Debuts New Booth at ISSE-Long Beach

Long Beach International Salon and Spa Expo attendees were the first to see Andis Co.’s brand-new booth at the major cash-and-carry show in California Jan. 26-28. Custom-designed by 3D Exhibits, it gave attendees a more integrated and enhanced Andis experience.

“In the design process we took into consideration the hairstylists’ preference to try our products before making a purchase and also our desire to meet the demand for clipper education,” says Karen Formico, vice president of marketing for Andis.

Andis Co.: Beauty Master+ Clipper

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Andis Co.: Beauty Master+ Clipper

Made in the United States, this new, ergonomically-balanced, light and small clipper sports a shiny chrome finish, nine attachment combs and a powerful, quiet motor that stays cool with 7,200 cutting strokes per minute. Call 800.558.9441 or visit www.andis.com.

Andis Co. Sponsors Fund-Raiser, Plays a Role in New World Record

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Andis Co. Sponsors Fund-Raiser, New World Record

Andis Co. sponsored a recent fund-raising event for children’s cancer research that also doubled as a new Guinness World Record for most heads shaved in an hour. The "Be Brave and Shave" event, held by Milwaukee-based Roots Salon, took place at the Brookfield Soccer Complex in Brookfield, Wisconsin, on Oct. 21.

The previous Guinness World Record of 318 heads shaved in an hour was set in Ireland (February 2011).

Grabowski to Guide Strategic Development for New Andis Products

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Cheri Grabowski joins Andis Co. as marketing product manager

Andis Co. has created a new marketing product manager position and hired Cheri Grabowski for the spot. Grabowski is responsible for guiding the development of new products. That includes the initial strategic positioning for the product, as well as coordinating development processes within the company, rolling out the product in the marketplace, and managing its performance throughout its life cycle.

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