AdEffx Offline Sales Lift

Online Ads Boost Offline Sales

Submitted by manyeshab on Mon, 01/02/2012 - 07:00
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You may have relegated online-advertising impact solely to online-sales results; however, a recent study via a collaboration between digital-marketing intelligence provider comScore and dunnhumbyUSA, a provider of brand-value services, suggest you reconsider. The study, AdEffx Offline Sales Lift, indicates that it pays to advertise online for offline-sales impact.

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