News

Three Social-Marketing Experts Headline CPNA Panel

Main image: 
Courtesy of Cosmoprof North America

Cosmoprof North America 2012 will offer a panel featuring three social-marketing experts as part of its lineup of educational sessions.

Topics to be covered include identifying the most appropriate social-networking platforms for one’s brand, how to implement programs that reflect one’s business model and ad-campaign messages, and how online consumer feedback can be utilized to gain insight about one’s company.

In Memoriam: Roger Perreault of Innovative Beauty Concepts

Beauty-industry veteran and co-owner of Innovative Beauty Concepts Roger Perreault, 69, passed away on May 31 at his home in Longs, South Carolina.

Perreault began his career in 1969 as a distributor sales consultant at the A.J. Houle Beauty Supply Co. (currently NEKA Salon Network) in Manchester, New Hampshire, where he eventually became a partner. In 1983, he sold his interest in the company and moved to California, spending the next 25 years immersed in the beauty industry.

Target Offers Mixed Chicks Hair Care

Main image: 
Mixed Chicks co-founders Wendi Levy (left) and Kim Etheredge

Mixed Chicks hair care has begun a launch into 350-plus Target stores and in July will be expanding to more than 700 locations as well as on Target.com, the company says.

Target becomes the first mass retailer to offer the entire Mixed Chicks collection of cruelty-free and vegan natural products—which are specially formulated for multi-textured hair.

WSL/Strategic Retail: The Importance of How Hispanic Women Shop

Main image: 
thinkstock.com/Digital Vision

Hispanic women appear to be among the most passionate and proactive shopper segment across all retail channels, according to WSL/Strategic Retail, which studies shopper behavior and retail trends.

The finding was revealed as part of the firm’s “How America Shops MegaTrends" report, "Moving On 2012,” which notes that Hispanic women are more actively using mobile devices, coupons, online searches, dollar stores and deep-discount retailers to save money, as compared to other female demographics.

NYX Cosmetics Names its Six FACE Awards Finalists

Main image: 
Courtesy of PRNewsFoto/NYX Cosmetics

NYX Cosmetics has announced the top six finalists of its Fine Artistry of Cosmetic Elites Awards—a YouTube competition to name the Beauty Vlogger of the Year. They are Charismastar, iwanted2c1video, Sabsbeauty, Beautyliciousinsider, Promuanetwork and Goldiestarling.

The FACE Awards spotlight rising stars in the beauty-vlogger community and unites them behind a single event.

Social-Media, Mobile Shopping Becoming the Norm

Main image: 
Courtesy of Pinterest

Shoppers’ use of Pinterest to connect to retailers has exceeded both their Facebook and Twitter use, according to the 2012 “Social and Mobile Commerce Study”—a joint research project by the National Retail Federation’s Shop.org division, digital business-analytics firm comScore and global-strategy and management consulting firm T

Syndicate content