Beauty/tech guru Doreen Bloch talks all about her consumer-data company for the beauty business—including its recent acquisition of Coterie.com.
For years now, we’ve come to know “ecommerce” as the selling of goods over the Internet. So when Poshly came along in 2012 with a business model that sold nothing but instead ran online contests to give product away, we were intrigued. Was it genius or crazy?
When the site won L'Oréal’s NEXT Generation Women in Digital Award and the InStyle Best of the Web Award during its first year online, it became glaringly apparent that Poshly co-founder and CEO Doreen Bloch was onto something big.