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NYX Cosmetics Expands Target Retail Partnership

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NYX Cosmetics Expands Target Retail Partnership

NYX Cosmetics announced Aug. 29 it has expanded its retail partnership with Target to more than 1,000 doors across North America. That followed positive reaction to its entry in Target’s Canadian market as well as an extremely successful test launch domestically.

“As a brand we are continuously looking for growth opportunities and strategic ways to make NYX more widely available to consumers,” says Scott Friedman, NYX Cosmetics CEO.

New L2 Report: Personal-Care Brands Lack Competitive Digital Performance

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New L2 Report: Personal-Care Brands Lack Competitive Digital Performance

Personal-care brands are not as competitive digitally as other consumer packaged goods categories, according to digital-innovation think tank L2's inaugural “Digital IQ Index: Personal Care” report, released Sept. 3.

It assesses and ranks the digital performance of 75 U.S. brands in the past year across six personal-care categories: bath & body, deodorant & antiperspirant, diapers, oral care, shaving & hair removal, and tissue & hygiene.

Michelle Phan Debuts Makeup Brand With Help From Her Beauty Community

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Michelle Phan Debuts Makeup Brand With Help From Her Beauty Community

em michelle phan, the first makeup line co-created by a community of beauty lovers and beauty expert Michelle Phan, launched recently. The startup-style brand from the L'Oréal Luxe group is being sold exclusively now to U.S. customers at www.emcosmetics.com.

Mintel: U.S. Launches of BB Creams Jump Nearly 50% in One Year

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Mintel: U.S. Launches of BB Creams Jump Nearly 50% in One Year

The color-cosmetic category has grown by about 13% since 2008. However, expectations for growth are building as the Asian market’s BB creams popularity catches on in the United States, according to new research from Mintel, a global supplier of consumer, product and media intelligence.

In 2013 alone, BB creams in the U.S. market have seen a nearly 50% increase in product launches over 2012.

Marc Jacobs Beauty Available at Sephora

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Marc Jacobs Beauty Available at Sephora

Marc Jacobs Beauty is now exclusively at Sephora, on Sephora.com and in select Marc Jacobs stores.

Born from a synergistic collaboration between acclaimed fashion designer Marc Jacobs and Sephora, the expansive cosmetics collection contains 16 complexion and color cosmetics, and four makeup brushes.

Jacobs’ focus is the spirit of youth, confidence and experimentation.

His inspiration for the collection stems from the spirit of "The Girl" and her makeup ritual.

Free U.S. PINCHme Sampling Site With Many Beauty Products to Debut in October

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Free U.S. PINCHme Sampling Site With Many Beauty Products to Debut

On your mark. Get set. Go! Launching this October in the United States with a totally new concept will be PINCHme. It's a revolutionary digital platform that will allow its members to sample up to four consumer packaged goods of their choice—from beauty and personal-care products to food and home supplies—every week at no cost whatsoever in exchange for their feedback about the products.

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