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Digital Investment Proves Profitable for Beauty Brands

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Digital Investment Proves Profitable for Beauty Brands

Ecommerce in beauty grew 29% in 2012, alongside 6% growth in beauty, according to think-tank L2’s 2013 “Digital IQ Index: Beauty” report, which explores the digital performance of 85 beauty brands, including site, digital marketing, social media and mobile activity across skin care, color cosmetics and fragrance channels.

"Exploiting new growth channels, Beauty brands are doubling down on digital, and some of these bets are starting to pay off," says L2 founder and NYU Stern clinical professor of marketing Scott Galloway, author of the report.

Red Carpet Manicure Debuts Pop-Up Shop at Henri Bendel

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Red Carpet Manicure Debuts Pop-Up Shop at Henri Bendel

Red Carpet Manicure, marketed as the first at-home LED gel manicure system, has opened up a Holiday Pop-Up Shop on the newly opened third floor at the Henri Bendel flagship store on Fifth Avenue in New York City. The brand is showcasing its entire line through Dec. 28.
 

Consumers Will Shop In-Store for the Holidays

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Consumers Will Shop In-Store for the Holidays

Consumers love a good deal—but will be drawn to brick and mortars this holiday season for the experience, according to the recently released study “Amazon Can’t Do That: Consumer Desire & the Store of the Future,” published by WD Partners, a customer-experience expert for global retail and food brands.

The study identifies what consumers are looking for in a shopping experience and presents a road map for brick and mortars to beat online-only retailers.

3, 2, 1 ... You Can Now Sell CarLashes—Eyelashes & Eyeliner!—in Your Beauty Store

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You Can Now Sell CarLashes in Your Beauty Store

Entrepreneurs Robert and Dottie Small—a husband-and-wife team that heads up a product-development company called Turbo Style Products—have made a big splash in the automotive industry with CarLashes. The flexible plastic eyelashes can be placed above a car's headlights using automotive tape to add flirty character to an automobile.

The fun lashes can be found at www.carlashes.com and at automotive stores—such as AutoZone and Pep Boys—and are a unique way of ramping up impulse sales.

ROK Stars Acquires Marula Oil

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ROK Stars Acquires Marula Oil

ROK Stars—the consumer and environmental products development company co-founded by U.K. entrepreneur Jonathan Kendrick and beauty-industry veteran John Paul DeJoria—has acquired U.S.-based Marula Oil. ROK Stars has taken over all day-to-day financial and production operations.

Coty Announces Retirement of OPI's Founder/CEO, a New Role for Schaeffer & a New GM in 2014

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Coty Announces Retirement of OPI's Founder/CEO, a New Role for Him & a New GM

Coty announced Nov. 21 the retirement of OPI founder and CEO George Schaeffer. The beauty-industry legend will continue to work with OPI's management team through a newly created role as OPI's strategic board adviser.

The global beauty company also announced that it has appointed Mary van Praag (pictured) to OPI general manager. She will begin her new role on Jan. 1, 2014, replacing John Heffner, who has left OPI to become CEO of Drybar.

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