Articles

Luxe It or Leave It

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The luxury market is thriving, but that doesn’t mean it’s the right business model for every retailer.
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Courtesy of SKINS 6|2 COSMETICS

Located in the heart of The Strip, The Cosmopolitan of Las Vegas is the city’s newest luxury resort. Featuring oversized rooms and luxurious amenities, the resort also boasts an eclectic lineup of retailers. Among the mix is SKINS 6|2 COSMETICS, a high-end beauty boutique.

Although a new venture, the store’s concept harkens back to a sister company previously opened in Europe. The owners were approached at Cosmoprof Bologna by resort executives who were looking for a unique boutique that would pique the interest of its upscale clientele.

Join the Vlog-olution

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Don’t miss out on the latest marketing tool to create a frenzy for your business.
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thinkstock.com/iStockphoto collection

By now, most people have either heard of blogging, know someone who blogs or blog themselves. Businesses all over the country use blogging to network and market themselves, often hiring professionals to write regular commentary on their business or product. It has become an essential part of the beauty industry as well, with brands, salon/spas and stores promoting their businesses through this social medium.

Beware of the Long Arm Of the Law

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Do you know that your business may be sued in a distant state based on your Internet site?
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Jean Warshaw, Beauty & The Law columnist

Your beauty business is probably headquartered in the state where you and most of your employees live. When can another state reach out and make you defend a lawsuit in that other state? Going to another state to defend yourself could be an expensive undertaking, requiring you to hire new lawyers you have never worked with before, travel long distances to attend depositions and court hearings, and put your witnesses up in hotels during the trial.

Facebook: The New Generation

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Check out Facebook’s new features that could send your marketing efforts out of this world.
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Mark Zuckerberg, Facebook co-creator

Now that many businesses are comfortable with the design makeover Facebook recently received, many beauty-retail Web marketers rejoice that the changes are making it much easier for them to do business on the social network—both creatively and from a business-analytics perspective. One of the most popular of those changes is the ability to easily add framed content to a Facebook page—technically known as content presented within iFrames.

Birchbox

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Oh, what a year it has been for co-founders Katia Beauchamp and Hayley Barna and their unique online-only beauty retailer!
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Birchbox co-founders Katia Beauchamp and Hayley Barna

After only one year in business, Birchbox continues to grow by leaps and bounds thanks to a one-of-a-kind business model, two savvy co-owners and an ever-growing team.

How to Negotiate a Killer Deal

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An investment and entertainment mogul who made his first million by age 26 shares his know-how to masterful deal-making.
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Entrepreneur, business consultant and author Arthur Wylie

Whether in your business or personal life, making deals—from the biggest ones that take months to finalize and involve teams of lawyers to the nominal ones that are sealed with a handshake after a 10-minute chat—is an art. Deal-making is a craft that when done well requires a skillful, visionary and inspired application of key principles and methods to create a desirable end result. When you’ve mastered this art, you will successfully negotiate deals in which all parties involved walk away with a win.

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