So what’s all the buzz about it? Here’s how you can start taking advantage of this growing and important trend.
Just when you thought you were catching up with technology by completing your website and setting up a Facebook page, mobile retailing has come along to throw you for a loop. The ability to access the Internet through our mobile phones has opened up a whole new world for retailers. The senior vice president of global ecommerce for Walmart recently said that while the previous era focused on taking the store and bringing it to the Web, the next generation is bringing the Web to the store. And the numbers are there to back up this theory.
Shipping to customers has become more than a matter of customer service—in many ways, it’s a necessity for business success.
With all of the day-to-day concerns of running a beauty store, the idea of offering shipping may easily be relegated to the back burner. But in today’s 24/7 world, where customers enjoy the convenience of shopping anywhere, anytime, shipping can be a great way to add revenue beyond your store’s regular hours, enhance customer loyalty and even attract new customers outside your store’s immediate area.
Beauty businesses have been hit with the costly trauma of being robbed of one of their most expensive offerings—hair extensions.
At first glance, the YouTube surveillance footage capturing the April 2011 break-in at Hair Divas Distributors seems like it could be the start to any routine burglary as four hooded crooks kick in the front door of a San Leandro, California-based beauty business just after sunrise.
Knowing the distinctions between the baby boomers, Gen Xers and Millennials who shop your store impacts your bottom line.
Each of us is a product of our upbringing, the influencers in our lives, major cultural and political events of our generation and education, among other factors. What shapes us in our early years ultimately impacts who we are as adults—our preferences, personalities and general attitudes about the world. It also impacts who we are as consumers and how we make purchase decisions.
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