Here are expert tips on how you can avoid snafus in the sale while maximizing your profit.
Editor’s note: This is Miriam V. Gold’s first column for Beauty Store Business. Jean Warshaw will return with her column in our July issue.
This event provides a unique perspective on the beauty industry.
In the shadow of famous landmarks that include the Statue of Liberty and the Empire State Building, a thriving beauty industry exists in New York City. Many of the world’s largest beauty brands claim the Big Apple as home and, naturally, so do the companies that have built their businesses on serving them.
The luxury market is thriving, but that doesn’t mean it’s the right business model for every retailer.
Located in the heart of The Strip, The Cosmopolitan of Las Vegas is the city’s newest luxury resort. Featuring oversized rooms and luxurious amenities, the resort also boasts an eclectic lineup of retailers. Among the mix is SKINS 6|2 COSMETICS, a high-end beauty boutique.
Although a new venture, the store’s concept harkens back to a sister company previously opened in Europe. The owners were approached at Cosmoprof Bologna by resort executives who were looking for a unique boutique that would pique the interest of its upscale clientele.
Don’t miss out on the latest marketing tool to create a frenzy for your business.
By now, most people have either heard of blogging, know someone who blogs or blog themselves. Businesses all over the country use blogging to network and market themselves, often hiring professionals to write regular commentary on their business or product. It has become an essential part of the beauty industry as well, with brands, salon/spas and stores promoting their businesses through this social medium.
Do you know that your business may be sued in a distant state based on your Internet site?
Your beauty business is probably headquartered in the state where you and most of your employees live. When can another state reach out and make you defend a lawsuit in that other state? Going to another state to defend yourself could be an expensive undertaking, requiring you to hire new lawyers you have never worked with before, travel long distances to attend depositions and court hearings, and put your witnesses up in hotels during the trial.
Check out Facebook’s new features that could send your marketing efforts out of this world.
Now that many businesses are comfortable with the design makeover Facebook recently received, many beauty-retail Web marketers rejoice that the changes are making it much easier for them to do business on the social network—both creatively and from a business-analytics perspective. One of the most popular of those changes is the ability to easily add framed content to a Facebook page—technically known as content presented within iFrames.
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