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Regina Tseikhin's The Beauty Box, the Candle Collection Shop

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Regina Tseikhin's The Beauty Box, the Candle Collection Shop

Regina Tseikhin, owner and president of both The Beauty Box and The Candle Collection Shop in Studio City, California, may have a medical background, but her approach to the beauty business is anything but stodgy. Drawing together a collection of unique, high-end and niche products, The Beauty Box has garnered rave reviews from customers since 2005. Meanwhile, her newest venture, the Candle Collection Shop, has become an instant hit since opening last April.

How to Choose the Best Location for Beauty Retail Expansion

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The location you choose could make or break your business-expansion success.
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How to Choose the Best Location for Beauty Retail Expansion

Whether the ultimate goal is for your beauty retail business to occupy two stores or 200 stores, there are many considerations involved in expanding a retail business beyond one set of doors. Of utmost importance is choosing the best location. Availability of desirable space is an important opportunity and a benefit in today’s market that should not be taken lightly. Location, location, location—is key, say retail experts.

LOCATION IS FOREMOST

Drybar Launches Styling Products, Tools in Sephora, QVC, Drybar Salons

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Drybar Launches Styling Products, Tools in Sephora, QVC, Drybar Salons

Drybar, the blowout-only concept salon with 25 locations now, has launched its first-ever products, which will be sold exclusively at Sephora, QVC and Drybar locations nationwide starting in March. Currently available at http://shop.thedrybar.com, the line was developed by Drybar founder and longtime professional stylist Alli Webb.

"After trying nearly every existing product line," says Webb, "I just couldn't find what we were looking for to meet our very specific styling needs."

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