Bosley Professional Strength Expands to ULTA Beauty, Beauty Brands
"Hereditary hair loss affects millions of Americans, yet so many let their thinning hair go untreated," says Bosley Professional Strength president Eric McLemore. "With this expansion into the retail market, we are taking the brand one step further and bringing an entire collection of solution-oriented products directly into the hands of our consumers."
Bosley Professional Strength for thicker, fuller-looking hair launched in January 2010. The collection includes daily-use thickening products for color-treated and noncolor-treated hair, volumizing styling SKUs and healthy-hair treatments. It added five new products this year, including Healthy Hair Rebalancing & Finishing Treatment (see page 26, "Products for Thinning Hair," in the October issue of Beauty Store Business that's mailing soon) and Hair Thickening Fibers. Product prices at retail range from $14.95 to $48.95.