Mobile Retailing 101, p.2

What is mobile retailing?

Simply speaking, mobile retailing is the act of taking the ecommerce we’re all familiar with from shopping the Internet on a personal computer, and applying it to mobile devices. Of course, there’s a bit more technology that goes into it since we’re dealing with a handheld device. But the main idea is to eliminate the need for a PC and be able to market to your customers any time of day or night since most people always carry their phones with them. Let’s look at some individual components and the different ways in which they are used.

How can mobile retailing help my business?

In this age of information overload, mobile marketing reaches consumers where they are—everywhere! Another study by ABI Research predicted that 7 trillion text messages would be sent during 2011; Nielsen Mobile reported that the average consumer sends 600 messages per month. No other advertising medium provides access to the consumer 24/7 with the same instant results. And a 2010 study by Borrell Associates found that mobile coupons are redeemed 10 times more often than their print counterparts, which could translate into a boost in coupon redemption at the cash register. This is just the tip of the iceberg as mobile POS systems make their way into stores along with self-assisted ordering and cashless payments.