8 Big Deals, p. 5

5. A.I.I.: Poshé

In February, A.I.I. said it acquired certain assets from Almell Products, including the Poshé trademark and patents.

Poshé is a professional line of nailcare and treatment products. It’s a logical approach to creating strong, flexible nails based on the science of the natural nail, noted A.I.I. in its announcement.

The addition of Poshé rounds out a nail category that already includes the Checi, China Glaze, EzFlow, Gena, ibd, It’s So Easy, ProLinc, Seche and SuperNail brands, added the company.

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