marc birenbaum's blog

This ISBN Conference Looks Like the Best One Ever

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Farouk Shami, founder and chairman of Farouk Systems

I’m really looking forward to attending the 2012 International Salon/Spa Business Network Conference with its “Be Inspired” theme on April 15-17 at the Terranea Resort in Rancho Palos Verdes, California.

What’s the International Salon/Spa Business Network? It’s comprised of more than 50 top salon and spa companies. Every company owns from two to 12,000 salons and/or spas, and together the member companies generate an astounding annual gross sales of more than $10 billion.

Have You Registered for the PBA’s Distributor Executive Conference Yet?

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PBA Distributor Executive Conference Graphic

You have to absolutely love what the Professional Beauty Association is doing with its first-ever Distributor Executive Conference in the Seattle area on April 3-4.

If you haven’t heard yet, this is a conference for professional-beauty independent distributors. No loud music, no suppliers, no manufacturers reps, no beauty-service professionals, no selling. It’s designed for indie distributors to talk among themselves in a business environment. What a fabulous idea!

Checking In With the “First Social Beauty Store”

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Image courtesy of Bloom.com

Remember Bloom.com, which is marketed as the new social-commerce model for beauty? Do any of you print readers out there remember my November 2011 issue Viewpoint (page 4) about it? Think Facebook meets Match.com meets Zappos—a place that marries a women-to-women platform with unbiased recommendations and excellent customer service. Its mission is that you will never buy the wrong beauty products again. Here’s an update:

The website, which launched to the public in August 2011, grew to 100,000 members in its first six months.

Come, Join Me in Newport Beach

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ICMAD logo

I’ll be at two exciting Independent Cosmetic Manufacturers and Distributors Association events at The Balboa Bay Club & Resort in Newport Beach, California, later this week.

I’ll have opportunities to network with many top West Coast beauty executives and VIPs across numerous product categories in an atmosphere quite different than the loud hustle and bustle of a major cash-and-carry salon-industry trade show or the constant grind of yet another busy Cosmoprof North America.

Here Comes the 2012 Global Beauty & Wellness Exchange …

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thinkstock.com/Stockbyte

The third annual Global Beauty & Wellness Exchange, a hosted buyer event with select beauty-product suppliers that’s limited to prequalified, high-volume, multilocation beauty buyers—including retailers—will take place on Feb. 20-23 at the Montage Laguna Beach in Laguna Beach, California. I can’t wait!

Sponsored by Beauty Store Business and its sister Creative Age Publications magazines, the dynamic and interactive event features one-on-one scheduled buyer appointments with suppliers as well as networking opportunities and educational sessions.

A Beauty Boutique in The Shops at Target

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Come May 6, The Cos Bar will be in all Target stores and target.com as part of the “first flight” of The Shops at Target in the latest—and perhaps greatest—version of a beauty store-within-a-store. How interesting!

On Jan. 13, Target announced this new program, where it’s directly partnering with shop owners of specialty stores and boutiques to co-create affordable, limited-edition collections for its customers. “Flights” are planned for 2012 and beyond in the ongoing program.

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