marc birenbaum's blog

About That "Showrooming" Going On in Your Beauty Store ...

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About That "Showrooming" Going On in Your Beauty Store ...

I'm totally fascinated by "showrooming"—the term for people who visit brick and mortars to try out products but then check their mobile devices there for the best price online. The practice is transforming shopping—even with beauty products and, yes, inside your beauty store.

Cosmoprof Asia 2012 Closes With Record Numbers

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Cosmoprof Asia 2012 Closes With Record Numbers

Beauty Store Business had a number of advertisers at Cosmoprof Asia 2012, which took place Nov. 14-16 at the Hong Kong Convention and Exhibition Centre in Hong Kong. I also know of numerous beauty-industry executives who were there. And from all accounts on our international beauty beat, it was a great show.

Who Will Be “The Newest Face of ULTA Beauty”?

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ULTA Beauty & Oxygen Media partner in The Face TV series

Look for ULTA Beauty to start getting a ton of consumer PR in February when The Face—a modeling-competition TV series—debuts. The nationwide salon-store chain recently entered a strategic multi-media partnership with Oxygen Media for The Face that’s exciting.

The series is being produced by Shine America, which has hits that include Tabatha Takes Over, Shear Genius and The Biggest Loser.

Free HBA Global Virtual Event Set

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2nd Annual HBA Global Digital Event is Sept. 27

If you’re a beauty-product manufacturer, you should mark Sept. 27 on your calendar and register for the 2nd Annual HBA Global Digital Event.

Others—including retailers, distributors/wholesalers, importers/exporters, salons/spas/wellness clinics, consultants, and advertising and PR professionals—may also attend the virtual event.

100 More Stores to Go …

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Sport Clips Haircuts Opens 900th Store

Sport Clips Haircuts just keeps on growing. Its goal is to have 1,000 Sport Clips stores open across the country by the end of 2012, and let me share an industry insider tip: Don’t bet anything against these guys. They do SO MANY things right!

Happy 10th Anniversary, CPNA!

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Cosmoprof North America 10th Anniversary

Cosmoprof North America 2012 starts Sunday at the Mandalay Bay Resort & Convention Center in Las Vegas. When the clock strikes 10 that morning opening up the show floor for business, it will also mark the 10th anniversary of CPNA.

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