My interaction—or lack thereof—with customer-service associates in any store I plan to shop always impacts my final sale. If I’m in need of assistance and have difficulty locating an associate, I generally leave the store with no intention of returning to it. If the staff proves itself unknowledgeable about products that I’m unfamiliar with, I don’t make the purchase. If the staff is rude or negligent, I leave.
You may have relegated online-advertising impact solely to online-sales results; however, a recent study via a collaboration between digital-marketing intelligence provider comScore and dunnhumbyUSA, a provider of brand-value services, suggest you reconsider. The study, AdEffx Offline Sales Lift, indicates that it pays to advertise online for offline-sales impact.
Earlier this month, an interesting natural-skincare line for men was introduced that caught my immediate attention.
Other than I’m a guy who is always looking for great skin care, the reasons? 1.) A hero of mine—nine-time Olympic gold-medalist swimmer Mark Spitz—is behind it; and 2.) His partners are the co-owners at one of my favorite natural-skincare companies, derma e Natural Bodycare—Linda Miles and David Stearn.
More On BeautyStoreBusiness