manyeshab's blog

Apps Bring Customers Back

Submitted by manyeshab on Tue, 05/15/2012 - 15:28
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Looking for a way to draw in repeat business? You may want to consider creating your own store app.

ABI Research’s December 2011 survey, “Mobile Shopping and the Mobile Wallet,” revealed the following about its respondents who had downloaded a retailer-branded app:

  • 45.8% visit the store more often
  • 40.4% buy more of the store/brand’s products and services
  • 35.8% tell a friend about their store shopping experience
  • 30.8% encourage friends to visit the store

New Era Calls for New Tactic

Submitted by manyeshab on Tue, 04/17/2012 - 16:08
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A new report from the Retail Industry Leaders Association in collaboration with Auburn University, and including sponsorship from global management, technology services and outsourcing company Accenture, highlights a chief concern in the retail sector—managing the burgeoning multichannel-retailing reality.

Daily Deals Are a Go

Submitted by manyeshab on Tue, 03/27/2012 - 15:38
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Daily deals provide value for merchants according to new study by customer-exper

No one was certain exactly how business profits—and benefits—would play out in the daily-deals category that launched onto the ecommerce scene a couple of years ago, but it now seems that the benefits are becoming clearer.

New research by customer-experience analytics firm ForeSee shows that daily-deal sites are certainly attracting new customers and inspiring customer loyalty.

Mobile-Centric Merchandising Emerges

Submitted by manyeshab on Wed, 02/29/2012 - 12:06
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Have you picked up your smartphone to check the availability, deals and prices of products available in your store, yet sold elsewhere? Well, it’s likely that many of your customers have, and even more are expected to in the near future, according to two recent studies.

Here are some stats to help put technology-integrative shopping in perspective for you.

Research from Perception Research Services International, which specializes in shopper research, reveals that:
• 83% of smartphone owners use their devices while shopping

Help a Customer, Make a Sell

Submitted by manyeshab on Tue, 01/31/2012 - 17:28
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My interaction—or lack thereof—with customer-service associates in any store I plan to shop always impacts my final sale. If I’m in need of assistance and have difficulty locating an associate, I generally leave the store with no intention of returning to it. If the staff proves itself unknowledgeable about products that I’m unfamiliar with, I don’t make the purchase. If the staff is rude or negligent, I leave.

Online Ads Boost Offline Sales

Submitted by manyeshab on Mon, 01/02/2012 - 07:00
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You may have relegated online-advertising impact solely to online-sales results; however, a recent study via a collaboration between digital-marketing intelligence provider comScore and dunnhumbyUSA, a provider of brand-value services, suggest you reconsider. The study, AdEffx Offline Sales Lift, indicates that it pays to advertise online for offline-sales impact.

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