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Wednesday Update

Archive for August, 2009

Pivot, Rotary or Magnetic?

Tuesday, August 25th, 2009

“Which is the best clipper or trimmer motor for my customer?” Because I’ve heard this question more than a few times from beauty store owners and managers, I recently sought out an expert—Fred Koeller, vice president of marketing at Andis Co.—for the answer.

“When we design a clipper or trimmer, Andis specifies the motor that will do the best job for each one,” says Koeller. “We always take into account the type of cutting that the styling tool is designed for. Ideally, though, each barber and stylist understands the capabilities of the various types of motors too.”

Pivot motor clippers and trimmers have high cutting power with a lower blade speed. Pivot motors are especially suitable for thick, heavy or wet hair. Andis pivot motors offer four times the power of comparable magnetic motors, states Koeller.

Rotary motor clippers and trimmers offer an even amount of power and blade speed. With this combination, rotary motors are extremely versatile and work well for a wide variety of haircutting methods. Andis rotary motors offer superior torque power and cutting performance in a lightweight size, adds Koeller.

Magnetic motors provide incredibly high speeds—as much as 7,200 complete blade strokes per minute. This type of motor produces a smoother haircut. Precision built to run quietly and cool, they’re perfect for high-volume haircutting. These maintenance-free motors require no internal oiling and last for years with fewer moving parts to wear out, according to Koeller.

 

See you next Wednesday,
Marc


Let’s Make a Deal

Tuesday, August 18th, 2009

Master beauty product distributors provide smart inventory solutions for many small beauty supplies, and tng worldwide wholesale is unveiling a great recession-buster: free shipping on all orders of $695 and more as well as free shipping on all first-time orders of $495 and more from new customers.

As the company’s ad on page 64 in the September issue of Beauty Store Business now mailing notes, “Guaranteed lowest prices just got even better.” That about says it all—except that tng worldwide wholesale, formerly Beauty Direct, also markets itself as having “the industry’s largest in-stock inventory” and orders are shipped within 48 hours.

“As business partners, our mission is to provide 100% customer success,” Dave Folsom, senior account manager, tells me. “Our new shipping rates are more ways that we’re helping our customers build their bottom lines.” For more information, contact Folsom at 800.422.3288, ext. 2039, or email him at dfolsom@tngworldwide.com.

 

See you next Wednesday,
Marc


Pick Up a Video Camera and Talk Back!

Tuesday, August 11th, 2009

Everyone loves a great beauty product contest. One that started Aug. 4 from Cosmedicine, a supplier of U.S.-made skin care, has to rank among the best ever I’ve seen.

The company uses a tag line of “Truth is Beauty,” and markets its products with results scientifically and statistically measured in clinical trials. So it was a natural for Cosmedicine to sponsor a Protest the Beauty B.S. Video Contest, calling for spoofs, satires and parodies of misleading and hard-to-believe advertisements. (I can’t wait to see some of those before-and-after images!)

Even without the $5,000 grand prize, I have to believe this will resonate with creative, intelligent women (and some such men) who are tired of beauty products that don’t work as advertised. (The consumer press is starting to really pick up on the contest now.)

By the way, 10 finalists receive a year’s supply of Cosmedicine products, and all eligible entries get a free gift. The contest ends Sept. 21. For more information (or to enter yourself for some quick cash flow), visit this.

 

See you next Wednesday,
Marc


Another Spilo Worldwide Exclusive

Tuesday, August 4th, 2009

Since July 1, Spilo Worldwide has been exclusively distributing products from Sani-Care, a company committed to providing the professional beauty industry with disinfectant products to maintain a clean, hygienic experience for salon customers. Sani-Care was founded in 2003 and manufactures Sani-Tablet and Sani-Soft.

Sani-Tablet is marketed as the only EPA-registered sanitizing tablet that’s safe to soak feet in. Its patented formula is effective against 99.9% of bacteria and athlete’s foot fungus, and eliminates cross-contamination by sanitizing the pedicure water while feet are soaking. One tablet is dropped in a whirlpool foot spa prior to starting a pedicure service. Sani-Tablet cleans the screens, PVC pipes, micro jets and filtering systems as the foot spa drains. Then salon workers just clean and disinfect the foot spa between clients per their state regulations. Sani-Tablet comes in a box of 100 tablets, and is packaged in pop-out strips for ease of use.

Sani-Soft Effervescent Pedicure Tablet and Skin Softener complements Sani-Tablet. It moisturizes the skin, softens cuticles and whitens nails. Sani-Soft is non-toxic, and includes soothing ingredients, such as aloe vera. It’s available in peppermint or pomegranate scents, and comes in a jar of 150 tablets.

For more information about these products, call Spilo Worldwide, 888.225.6342, or email the master distributor, sales@spilo.com.

 

See you next Wednesday,
Marc


   
   
   
   


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