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Wednesday Update

Archive for July, 2009

A New Trade Association Launches

Tuesday, July 28th, 2009

Attention all beauty store professionals: There’s a new, national, nonprofit organization that you should be aware of: the National Association of Retail Buyers.

NARB’s goal is to unite buyers from different retail backgrounds to share ideas, as well as career and professional-development strategies. It plans to offer an organized resource for retail professionals who are seeking to advance their skills in retail buying, selling, planning or product development via formal and informal educational programs, roundtable discussions and networking events throughout the year at business-to-business shows and via Web-based courses.

“In today’s challenging economic climate, it’s more important than ever for retailers to hone their skills to stay competitive,” explains NARB co-founder Andrew BeauChamp. “Informal groups of retailers have been gathering online and at various industry events over the past year, and wonderful ideas have come out of these meetings. Through NARB we’re hoping to fill a void in the marketplace with a formal organization that brings retailers together across many different job responsibilities and industries to offer a well-defined picture of today’s retail landscape and new ideas that can help all of us succeed.”

NARB co-founder Angela Dalby adds, “The specialized needs, career and professional growth of the individual retailer are at the heart of NARB’s mission statement. Where other association memberships are arranged through companies and organizations, NARB membership belongs to and follows the individual. Because we’re not limited to one type of retail or industry, a member becomes part of a fairly extensive community of retailers within their own category, as well as countless other retail backdrops, that promises to generate exciting, new business-growth strategies.”

NARB is open to all professionals in retail, including buyers, wholesalers, retailers, sales representatives, planners and salespeople. While open to all industries, the initial NARB membership-drive effort is targeting the souvenir/resort, giftware, spa/personal care, jewelry and fashion-accessories categories. Annual membership for individuals is $60. Corporate sponsorship is available to individuals and organizations working with retailers—including manufacturers, trade show-management companies and other service providers. Additionally, an industry partner membership level is available.

NARB will have its first membership meeting on Sept. 23 during the Las Vegas Souvenir & Resort Gift Show at the Las Vegas Convention Center. It’s a complimentary breakfast scheduled for 8:30 a.m.

To learn more about NARB before then, email narbuyers@hotmail.com or write to NARB, c/o Greeley Square Station, P.O. Box 20290, New York, NY 10001.

 

See you next Wednesday,
Marc

 

P.S.—The answer to the salon-industry/baseball trivia question in my blog entry two weeks ago (that nobody got right) is Tom Donohue of Tom Donohue & Associates.


Pencil in Natural MarketPlace 2010

Tuesday, July 21st, 2009

I’ve received a number of good reports about the health and beauty offerings at Natural MarketPlace 2009, the Natural Products Association’s trade show on July 9-11 at the Sands Expo and Convention Center and the Venetian Resort Hotel in Las Vegas.

This was the inaugural year of the new partnership between the association—the largest and oldest U.S. nonprofit organization dedicated to the natural products industry—and natural products-trade shows organizer New Hope Natural Media to produce Natural MarketPlace.

The event drew more than 5,000—with a significant increase of independent retailers. And first-time exhibitors made up more than 45% of the show floor.

“The engaging show floor and the strong, new buying audience have given us the opportunity to focus on a quality trade-show experience and build the foundation for growth in 2010,” says Erica Stone, New Hope Natural Media’s show manager.

Pat Sardell, Natural Products Association president, adds, “The ability of New Hope Natural Media to produce the show and deliver the buyers has given the Natural Products Association the opportunity to focus on our core mission of advocacy for the industry.”

Natural MarketPlace 2010 will take place at the Las Vegas Convention Center on June 10-12, and will be co-located with the World Tea Expo and Brilliance of Nature 2010. Online registration is now open.

 

See you next Wednesday,
Marc


It’s Trivia Time

Tuesday, July 14th, 2009

Many people who know me realize that I’m a huge baseball fan, and these days I follow the Los Angeles Dodgers, the Los Angeles Angels (of Anaheim) and my hometown Baltimore Orioles—and am really looking forward to a Dodgers-Angels World Series this fall.

To celebrate our national pastime’s mid-summer All-Star Game break this week, here’s a salon-industry/baseball trivia question: Name this VIP who was the Milwaukee Braves batboy. Hint: He also played basketball (as a forward) for a big-name college. The first person to correctly answer this in the comments section to my blog below (register by clicking on Make a Comment below or in the column to the right under Blog) or by emailing me at mbirenbaum@creativeage.com will win a special prize.

I look forward to seeing you at the upcoming Cosmoprof North America/PBA Beauty Week 2009. Beauty Store Business will be in booth D14098. Oh, and please, no more Manny Ramirez jokes this next week.

 

See you next Wednesday (here),
Marc


CPNA’s OTC Program Returns

Tuesday, July 7th, 2009

The organizers of Cosmoprof North America/PBA Beauty Week 2009 on July 19-21 at the Mandalay Bay Resort & Convention Center in Las Vegas are offering a great OTC Program for those who work at a beauty supply, a salon store or a distributorship with a store.

Specifically, CPNA (800.557.3356, 916.774.8682) is handing out a hotel reimbursement of up to $150, a complimentary three-day show entrance valued at $100 and complimentary access to the New Media: Greater Sales for Beauty Stores seminar on Monday, July 20, valued at $30 and moderated by yours truly.

To qualify, housing reservations must be made through CPNA. The Professional Beauty Association team must validate a form verifying your attendance with signatures from three exhibiting manufacturers, and a copy of your hotel bill has to be submitted by Sept. 15, 2009. Hotel reimbursement checks will be mailed out 30 days after all paperwork is received.

Participants may also enroll through select manufacturers rep firms:

  • The Kirschner Group, 661.257.6260
  • VNC Sales & Marketing (formerly Van Nest Coleman & Associates), 800.888.7377
  • Jay Halaby & Associates, 800.651.2106
  • Gerry Udell Group, 800.535.1919
  • Greg Dawson & Associates, 317.843.2193
  • Southeast Rep Services, 803.285.8689
  • Ted Fishman & Associates, 847.714.0770

Presenters at New Media: Greater Sales for Beauty Stores are:

  • Brian Schmidt, who heads up online sales and operations for the Google office in Boston
  • Laura Kenney, beauty editor of AOL’s StyleList.com
  • Shawn Tavakoli, chief executive officer of Beauty Collection, a regional salon-store/apothecary chain in the Los Angeles area that recently relaunched its website
  • Lawrence Mortenson, president of LM Consulting, which specializes in integrated and interactive marketing and executive leadership solutions for businesses in a variety of industries

A wine-and-cheese reception open to all seminar attendees will follow the seminar. See the CPNA website for more details.

I’ll also be interviewing Brian Luborsky, chairman and chief executive officer of Premier Salons Beauty, the new owner of Trade Secret, PureBeauty, BeautyFirst and Beauty Express salon-store chains, on Tuesday, July 21. See the CPNA website for more details on this too.

Participation in last year’s OTC Program jumped 218%, and it should continue to grow this year. I don’t see how you can pass on this.

 

See you next Wednesday,
Marc


   
   
   
   


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