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Wednesday Update

Archive for March, 2009

10 Notable Products

Tuesday, March 31st, 2009

I attended three trade shows in March—The NEBRA Show (northeastbtyrepassoc@verizon.net) in East Rutherford, New Jersey, Natural Products Expo West in Anaheim, California, and the Mom2B Trade Show in Los Angeles—and saw a lot of products that are great for beauty stores. Here are 10 that caught my eye.

 

From The NEBRA Show, which will be held on March 13-14 next year:

 

The new Stars & Stripes Collection of nail polish from Orly International (800.275.1111) for this summer is a sure winner. It includes Star Spangled, a sparkling red glitter; White Out, an opaque white crème; and Star of Bombay, a crème navy blue. The collection will be available in May. Three of each shade are featured in a compact, 12-piece display.

 

Marché By Spornette is a new line of professionally designed cosmetic brushes from Spornette International (800.323.6449). There are 12 different tools marketed in a beautiful display that can be placed on a counter or hung on a wall.

 

Why give business away to mass merchants? That’s the thinking behind the Salon Drain Opener Hair Clog Eliminator from King Research (800.222.8160). This may not be sexiest professional product ever, but it’s an excellent item for your stylist and barber customers. And what consumer wouldn’t use it either? The product cuts through standing water and is safe for use in all pipes and septic systems.

 

From Natural Products Expo West, which will be held on March 11-14 next year:

 

New from derma e Natural Bodycare (800.521.3342) is the Skinbiotics line, which helps fight bacterial infections, combat fungal infections, relieve insect bites, rashes and abrasions, and soothe skin to stimulate the healing process. Skinbiotics Treatment Crème and Skinbiotics Treatment Oil blend eco-friendly tea tree oil with organic oregano oil to provide powerful, natural antibacterial, antifungal and antiseptic properties that have been proven effective for helping combat a range of organisms.

 

Advanced Cosmetic Technologies (732.266.2200) offers a new permanent haircolor system that’s 100% plant-based. It features ACT’s RBE-Colors and patent-pending technology that blends super-pure botanical extracts with dietary supplements for rich, beautiful color that bonds gently and naturally to hair. The hair colorant contains no paraphenylene diamine, no phenylene diamines, no ammonia, no aminophenol and no resorcinol. The two-part liquid system is easy to use. Currently, the company currently offers these shades: Natural Light Golden Blonde 9GD; Medium Natural Blonde 8N; Light Golden Copper Blonde 8CG; Intense Light Copper Blonde 8BC; Dark Natural Blonde 7N; Dark Golden Blonde 7GD; Intense Medium Copper Blonde 7BC; Medium Ash Blonde 7AH; Light Natural Brown 6N; Medium Natural Brown 5N; Medium Golden Brown 5GD; Dark Natural Brown 4N; and Chocolate Mahogany 4MO.

 

The vegan, cruelty-free and toxin-free Natural Stretch Oil from Earth Mama Angel Baby (503.607.0607) will help deter stretch marks during pregnancy. It’s light, readily absorbed and uses plant-based oils (no nut oils) that are infused with organic calendula and organic chamomile. Organic borage oil and neroli pure essential oil help nourish and encourage the skin’s natural elasticity.

 

Good For You Girls (860.489.9912) is a new line of 100% natural skin care for girls from ages 9 to 15. It contains no parabens, no sulfates, no synthetics, no petrochemicals, no dyes and no irritants. Healing extracts and organic essential oils pamper and protect skin. A complete kit includes a cleanser, a toner and a moisturizer. For salon stores, there’s a spa party program.

 

G2 Instant Firming Serum from MyChelle Dermaceuticals (800.447.2076) is an instant lifting treatment with Argireline peptide and goji berry for ultimate firming. Argireline is a neuropeptide that’s proven to reduce up to 30% the depth of the wrinkles in the face–especially around the eyes, forehead and mouth.

 

From the Mom2B Trade Show, which hasn’t announced plans yet for its next show:

 

Baby Bump (800.280.1731) is a new line of pre- and post-natal skincare products. Opening SKUs are Stretch Mark & Massage Oil, Stretch Mark Minimizing Cream, 2 in 1 Face Mask & Scrub and Body Polish. Three line expansions are planned for later this spring, with three more items for this summer, as well as a Baby Bump Baby! line later this year.

 

Go Belly Go (503.803.4623) is a new line of custom necklaces for expectant mothers featuring pendants that display what month the baby is due. It’s a great maternity gift item that’s smartly packaged.

 

See you next Wednesday,
Marc


On QVC, HSN & Infomercials

Tuesday, March 24th, 2009

Savvy open-to-the-public beauty store owners and managers understand that beauty products bought on TV shopping channels and via informercials actually help their businesses because it creates more brand awareness for their merchandise and drives more customers through their doors. So when The NPD Group released a new report a few weeks ago, it was taken as good economic news at open-to-the-public beauty stores: Women are spending more money on beauty products purchased through TV shopping and infomercials.

 

Almost one in four women who have shopped through TV shopping channels and one in three who shopped via infomercials are spending more money on beauty products during the past year, according to “Emerging Channels Series: Beauty Care Products, Special Focus: TV Shopping Networks & Infomercials.”

 

The women who shop via TV for beauty products (4%) report that they spend almost as much as fine department store shoppers, and more than traditional department store shoppers and those who buy from dermatologists.

 

A full 52% of respondents who said they spend more money through TV shopping channels noted, “It’s easier to shop there.” Reasons that followed were: “There are more products available that I like (43%),” and “I purchased more beauty products in general compared to last year (35%).”

 

Additionally, TV home shopping channels and infomercials are influencing beauty product purchases in other ways. Thirty-eight percent of TV/infomercial shoppers said they browsed on TV to compare product pricing or to get product information and then made the purchase either in a store or online.

 

Most women who shop for beauty products on TV also stated that they typically do so on impulse.

 

TV home shopping channel shoppers are most likely to say they shop just one hour or less per week, and are most likely to tune in between 8 p.m. and 10 p.m. (31%) or between 6 p.m. and 8 p.m. (18%). Infomercial shoppers appear to be active at even later hours, with 40% saying they usually shop between 10 p.m. and 2 a.m. In addition, almost 80% of the shoppers on the leading shopping channels—QVC and HSN—indicated that they will shop/purchase if they watch.

 

“In today’s challenging economic climate, as consumers are being more careful and conscientious in their spending, there are even greater opportunities for this channel if there’s a transition from being primarily impulse driven to being more planned as an alternative venue for beauty shopping,” says Karen Grant, senior global industry analyst and vice president of beauty at The NPD Group. “By leveraging the peak time of shopping and other core elements of its appeal, TV networks and infomercials stand to benefit as a complementary vehicle to help fuel in-store sales, particularly in makeup and skin care—the two better-performing categories of beauty.”

 

See you next Wednesday,
Marc


Big News From Poshé

Tuesday, March 17th, 2009

Dallas-based Poshé USA, whose partners are Lynn Beaurline, Joseph Birlin, Rich Banholzer and Al Barrenechea, has acquired Almell Products, maker of award-winning Poshé nail- and handcare products that can be found in professional beauty product distributors, salon stores, beauty boutiques, beauty supplies, salons and spas.

 

“We have a new team heading up this flourishing nail- and handcare brand, and we’re excited to bring Poshé to another level,” Beaurline, chief executive officer and president of Poshé USA, who also is a former top executive with Almell Products, told me on Saturday in the Gerry Udell Group area at The NEBRA Show in East Rutherford, New Jersey. “There are a lot of great things happening at Poshé, including new product launches as early as Cosmoprof North America 2009 [in July].”

 

Almell Products started the brand in 1995 for beauty professionals interested in giving their clients strong, healthy, beautiful nails, and has gained much popularity since then. The brand has always been committed to customers who are concerned about using products containing formaldehyde, toluene and phthalates. Poshé products aren’t tested on animals and are shipped in materials that are environmentally friendly.

 

“Our focus is primarily professional products, but we’re gaining popularity with consumers—they want meaningful products that address specific issues too,” added Beaurline.

 

See you next Wednesday,
Marc


Calling All Past NAHA Winners

Tuesday, March 10th, 2009

The North American Hairstyling Awards (NAHA) will be celebrating its 20th anniversary on July 19 in Las Vegas, and its producer, the Professional Beauty Association, is looking for all past winners to participate in the festivities. Free admission is part of the deal.

NAHA organizers have contact information for many of the past winners, but not all. So they’re asking that interested past winners immediately contact Bonnie Bonadeo, PBA’s director of program development and education, bonnie@probeauty.org, 480.281.0424, ext. 3424; or Kathryn Compton, PBA’s coordinator of program development and education, kathryn@probeauty.org, 480.281.0424, ext. 3434.

 

See you next Wednesday,
Marc


Get Ready for The NEBRA Show

Tuesday, March 3rd, 2009

If you’re a beauty store owner, manager or beauty product distributor in the Northeast—or anyone who sells to them through manufacturers reps—the place to be on March 14-15 will be The 26th Annual NEBRA Show at the Sheraton Meadowlands Hotel in East Rutherford, New Jersey.

 

Produced by the Northeast Beauty Representatives Association, it’s one of the most important trade shows of the year. Show manager Patty Paletto told me on Monday that attendee pre-registration is “right on track with last year.” A few more show badges have been issued for Saturday than Sunday, which, I guess, is typical. Show officials added that they might, in fact, draw more attendees overall than last year. If you still need info about the show, email northeastbtyrepassoc@verizon.net or contact the main offices of one of the participating Northeast manufacturers rep firms.

 

Many exhibitors will offer show specials. Numerous exhibitors advertised in our new April men’s issue, which starts mailing on March 11 and will be distributed at the show. Pick one up at our booth, #806. Buyers, here’s the list of exhibitors as of Monday:

 

A.I.I.
Alleghany Pharmacal
American Dawn
Andis
Arius-Eickert
Artizen
Bamboo Cosmetics
Barielle
Bass Brushes
Beautee Sense
Beauty Store Business
Beauty Strokes
Belson Products
Betty Dain Creations
Body Toolz
Brandon Femme
BTB Sales & Marketing
Burmax
Care Beauty
CFN Beauty Representation
Clean Logic Bath & Body Care
Colomer USA/Roux
ConairPro
DeMert Brands
Derby International
DeveloPlus
Divi International
Divina Professional Products
Earthly Body
Erico Industries
Fantasia Industries
Finger Mates
Forsythe Cosmetic Group/Color Club
Fromm International
Future Industries
Gerry Udell Group
Golden Supreme
Graham Professional Beauty
HAI
Hair Art International
HairUWear
Head Organics
Helen Of Troy
High Country
INM
Intermark•USA
Intrinsics
J&D Beauty Products/TS2
Jatai International/Fuji
Jay Halaby and Associates
Justin Blair
King Research
Light Elegance Nail Products
Lord & Berry
Marianna Industries
Medicool/Isabel Cristina
Miljo/Da Vinci
Mona Lisa
Monroe Haircare
Nordic Care
Olan Labs
Olivia Garden
Orly International
Oster Professional Products
Palladio Beauty Group
Pencil Me In Cosmetics
Performance Brands
Phillips Brush
Poshe´
Professional Beauty Association
Profusion Cosmetics
Queen Helene/Hain Celestial Group
Robanda International/Realys/Marilyn Brush
Rocasuba
Royal & Langnickel Brush
Rucci
Schwarzkopf & Henkel
Sewicob
SK1N Probiotic Systems
Soft Touch/Rudolph International
Solano
Some´ Professional Cosmetics
Spilo Worldwide
Spornette International
Sprayco
Star Nail International
Sta-Rite Ginnie Lou
The Crème Shop
The Kirschner Group
Thermal Spa Products
Tolco
Turbo Power
Tweezerman
UFP Technologies
Ultra
Ultronics
Umberto/Extremely U
Van Nest Coleman and Associates
Via San Francisco
Viso Trading
Wahl Clipper
William Marvy
Woodward Laboratories
Yodel
Zotos International

 

As always, our associate publisher, Jerry Lovell, and I will be at the show.

 

See you next Wednesday,
Marc


   
   
   
   


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